
MBA Willamette University Atkinson School of Management Marketing
Graduate May, 2017
BA Willamette University School of the Liberal Arts Rhetoric & Media
Graduated May 2013
HS Orono High School - Minnesota
Graduated June 2009
RESUME
EDUCATION
WORK EXPERIENCE
Adpearance
Marketing Specialist
January 2019 - Present
Responsible for client paid social advertising accounts, organic inbound marketing strategy, and online reputation management. Develop and maintain social media campaigns and calendars, communication with customers and audiences, and website optimization.
Obility B2B
Paid Social & Marketing Coordination
June 2017 - December 2018
Responsible for client paid social advertising accounts, and internal lead nurturing through online marketing & event promotion. Produced campaign & event materials for hosted B2B marketing/sales conference, surpassed goals in attendance of industry leaders. Wrote marketing strategy and digital content for email and social media marketing.
Hope Chest for Breast Cancer
Marketing & Event Coordination
Summer 2016
Summer coordination of marketing and logistics, with a focus on Fillies Race for Hope fundraising event. Created, developed, and implemented social media marketing plan. Researched and created a media contact list and marketing materials. Drafted and pitched news releases and stories for promotion. Coordinated recruiting and training of volunteers.
Atkinson School of Management
Marketing & Social Media Graduate Assistant
Autumn 2015 - Spring 2016
Collected and categorized social media data (Twitter) for marketing professor research, analyzed findings and their relation to the professor's goals and hypothesis.
Success Computer Consulting
Service & Office Coordination
Summer 2013 - Spring 2014
Maintained connections with clients to assure satisfaction, assess technological needs, and arrange professional services. Unified office communication and scheduling to increase efficiency and team collaboration.
Minneapolis Vascular Physicians
Data Administration & Customer Service
Spring 2011 - Summer 2012
Worked with patients via phone to ensure customer satisfaction & future appointment coordination. Created statewide doctor database, to provide accurate medical information & efficient communication between clinics.
Time to Shine! Acting Program
Founder/Director
Summer 2008 - Summer 2010
Created enterprise for aspiring actors ages 5-11. Designed curriculum, marketed program, ran classes, oversaw other teachers, & managed supplies/finances.
SKILLS & CERTIFICATIONS
Strong ability to communicate through several media platforms; experience & familiarity with Google AdWords & Analytics, Microsoft Office Suite, Facebook Analytics, Adobe Creative Suite, Final Cut Pro, R Commander, and more.
Expert in public speaking & presentation. Several years of training, and teaching experience, in the performing arts (music, theatre, comedy).
Effective leadership in groups of all ages. Thrive in fast paced, people oriented environments.
Intermediate Spanish speaking ability.
First Aid & CPR certification.
ACCOMPLISHMENTS & ACTIVITIES
2018-Present: Current development of marketing strategy for nonprofit Curious Comedy Theater. Creating first ever document encompassing all target audiences, metrics of success, methods of marketing, content library, promotions calendar, and budgeting.
2016: Exchange student & Willamette University representative at Copenhagen Business School. Speaker on American politics at Ungdommens Folkemøde, a Danish youth activities & democracy festival.
2015 - 2016: Leadership in Friends of the Children nonprofit's pilot organic social media campaign and digital marketing strategy consulting.
2015 - 2016: Social Chair, event coordinator for MBA student association. Leader in year-long group projects for nonprofit clients and venture development.
2013: Volunteer morning program tutor and mentor for grades K - 5. at Grant Community School.
2011 - 2013: Emcee & event host for several Willamette University festivals and productions.
2009 - 2012: Willamette University merit scholarship recipient. Freshman orientation leader & student hall council member. School mascot at sporting & academic events.
2009-2012: Creator, host, and editor of personal Youtube channel. "Vlogging" collaborator and attendant of VidCon 2012.
2008 - 2015: Active participant in Twin Cities performing arts community, trained/performed at places such as Stages Theatre, Brave New Workshop, HUGE Theatre, 48-Hour Film Festival, etc. Vice President of Orono High School Theatre department and double-letter in Drama.
2007-2009: Published photographer - "The Freefall Review". Photographer & editorial writer for Orono High School newspaper & arts literary magazine.
2006-2009: National Honors Society member & high school scholarship recipient.